SPORTS AND ENTERTAINMENT MARKETING
( credit hours)
Spring or As Needed | Prerequisites: MR201 & Junior standing
This course will compare and contrast the field of sports and entertainment marketing with the practices and applications of mainstream marketing. Coursework will include a historical overview of sports marketing and will examine the application of marketing principles to collegiate and professional sports organizations and the entertainment industry and the professional sports enterprise in general. Course content will be a combination of lecture, guest speakers, assigned readings, videos, case studies, research assignments and special projects.